Every content creator, social media expert, and marketing specialist all have the same goal in mind — to measure and build their marketing effectiveness.
The essence of marketing is to generate great campaigns that reach your audience and lead to success. Whether it’s your business, products, or services, you need success to grow.
What good is it to create a top of the line campaign if you can’t measure its success? How will you know if your latest initiative is working or if it’s time to try something new? Without the ability to measure marketing effectiveness, everyone in the industry would be getting nowhere.
So, read on to find out how to measure your marketing effectiveness.
Measure Marketing Effectiveness
Unique Visitors: To determine how your site is ranking for overall traffic, you can tally up your number of unique visitors. Unique visitors are the people that visit your website, but they are only tracked once. So if the same person continuously visits your site, they will only be considered as one unique visitor. That way you can track when someone new enters your site.
Page Views: The best way to see how your website is doing is through the total number of pages that are clicked on during a certain amount of time. If you are receiving more page views than unique visitors then that could be a sign that your content is engaging and lead your viewers to click around to other pages on your site.
Searches: Search engine traffic is a great way to determine whether or not your website is being searched and ranked well on Google or Bing. With this number, you can clearly indicate how well your site and content are optimized for search aka SEO.
Bounce Rate: Your bounce rate will vary depending on how long people stay on your site. So, if your viewers click to your site then immediately leave or “bounce” off of it before clicking through other pages, it will lead to a high bounce rate, which is bad. A high bounce rate indicates people don’t like your site or when they got there it wasn’t what they were expecting so they left.
Conversions: This is where your Call-to-Action (CTA) buttons come in handy. You can track how many people are actually interested in what you have to offer through your conversion rate and CTA clicks. You want the content on your page to encourage people to click on your CTA button to boost your conversions and lead to your overall goal.
External / Inbound Links: You want people to refer your site to their friends, family or even their audience. By having a high number of external links pointing to your site, you knw people found your content share-worthy. It’s also important to focus on high quality inbound links so your content ranks well on search engines.
Feedback: Measure the success of your content through feedback in the comment section of your blog. It also helps to interact and engage with your readers that leave you feedback to nurture the relationship and build better readership.
Subscribers: Once people subscribe to your content through a newsletter or email blast, you know you’re building up your raving fan base. Subscribers indicate that you have an audience that enjoy reading your content and they look forward to reading more. You can easily measure how well your content is doing by how many people subscribe.
Shares: There are many tools out there to track and measure your social shares. Find what works best for you and stick to it. Most sites also have Page Insight where you can collect data on your page views, likes, trends, etc.
Follows: See how many Followers you have on each social media platform. You should always work to increase your number of Followers. This number can show you how many people are waiting to see your latest posts or like your company enough to follow the latest updates.
Likes: If you aren’t swimming in Likes everytime you post, it’s okay. But it helps to get feedback from your followers and this is one of the best ways to measure the success of each, individual post. Likes show you what your audience enjoys and what causes them to engage.
Comments: Pay attention to your comments and actually read the feedback people are leaving. You should also respond accordingly and try and see what your audiences likes/dislikes so you can improve.
How to Be Successful
In order to be successful in marketing you have to determine what you’ve done right and how you can do it even better to get better results. Measuring your marketing effectiveness is all about growing your business. So use all these tracking techniques and find what works for your company and what doesn’t. After that just keep rolling out new ideas and developing even greater success.