why content marketing is important

Why Content Marketing is Important

You may find yourself asking why content marketing is important. This could be because content marketing is an abstract term to you. Or maybe you’re under the impression it’s just a new buzzword, or some sort of hype that’s not worth your time.

However, content marketing is much more than just another digital marketing tool. It’s THE tool that helps you grow your business through a long-term, everlasting strategy. Because content posted through this form of advertising is evergreen, it can easily bring in leads for years to come.

As a company, you’re always going to have competitors that offer comparable, and sometimes even better, services, products, etc. Just by adding content marketing to your sales approach, you could bring in a heap of new customers every month. This not only puts you ahead of the game, but it gives you the advantage of creating your online identity and helps you reach customers you never knew you could have.

Why Content Marketing is Important, and How to Get Started

So, how do you get started with content marketing? Let’s begin with the definition. Then we can go into how to use it, why you need it, and how to hire on marketing professionals to step up your game.

Definition of Content Marketing

Dictionary.com defines content marketing as:

con·tent mar·ket·ing


marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way.

“content marketing through blogs and email newsletters”

Basically, content marketing is how you sell your company through online material by attracting your target audience. It’s less of a “sales-pitch” approach and more about providing solid content to entice new customers.

How to Use Content Marketing

The best online tools to use for content marketing:
  • Blogs
  • Emails/newsletters
  • Videos
  • Social media posts
  • Infographics
  • Case studies/success stories
  • White papers

When creating content, you want to stick to the three basics — generate content that is valuable, relevant, and consistent.

Valuable content is key to content marketing. You want to act as an informative resource for your potential customers and target demographic.

Relevant content will ensure your audience has an interest in what you’re producing. It will also help you reach new people that are in need of what you have to offer.

Consistent content means your audience will never tire of the information you provide. Plus when you post/send out content on a regular schedule, you give your readers something to look forward to.

Why Content Marketing is Important

Boost your SEO

Well-written and researched content will help build up your website’s SEO. Through keyword research, inbound links, and effective campaigns, you’ll be able to rank better on Google and other search engines, which will in turn bring in more customers.

Attract new customers

Through guest blogs and a blog on your own page, you’ll be able to reach more people. This is because quality content gets shared and important topics get researched. Just by providing relevant information, you can attract a whole new set of traffic to your site.

Gain credibility

By becoming a great resource for your industry, you’ll build up your reputation and gain credibility. Being a reputable source will help you create a sense of reliability for your current customers. Plus credible companies generally bring in great reviews, meaning people will be able to look up your company online and see that other people are pleased with your work.

Build your brand

Creating a brand identity is the first step to becoming a successful company. The best way to build your brand is by creating a voice that’s helpful, informative, and unique. Once you identify your voice and tone, you can become a well-branded company through your content alone.

Convert more customers

If a potential customer is on the fence about your company, finding a slew of great content could easily be the reason they choose to convert. That’s why it always helps to have well-written content and a clear call-to-action.

Bring in more $$$

If you create strong content, you can actually use that content as another source of revenue. To do this, you can offer an eBook or extended white paper as something you sell to people in need of your expert advice.

Hire a Professional Content Marketing Team

So now that you know why content marketing is important, are you ready to get started?

At 1bg, we specialize in content marketing. Our company helps other companies improve their web visibility and lead generation through quality content marketing strategies. Give us a call today and find out how you can rank better on search engines, bring in more customers, and become a better resource for your customers.

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