Far too many businesses believe that content marketing is just blogging. Although blogging is a great form of content marketing, there are many other content types out there to enhance your content marketing campaign and showcase your expertise. Read on for seven content marketing ideas to take your strategy further and increase your ROI.Continue reading… Content Marketing Isn’t Just Blogging: 7 Content Marketing Ideas
Social media marketing can really enhance your overall marketing campaign, but it can hurt your brand as well. After all, the internet can be a fickle, cold, and harsh place. Continue reading… Common Social Media Marketing Mistakes
Search engine algorithms are regularly tweaked so they can be better at aligning search results with searcher expectations. Fortunately, on-page optimization factors have remained rather consistent over the years. Keep these tried-and-true factors in mind when you are building a new site or optimizing existing pages.Continue reading… Complete Guide to On-Page Search Engine Optimization
Search results pages are getting more and more cluttered, but one particular feature offers brands a potentially powerful way to cut through all the noise to capture user attention: product listing ads, or PLAs. Continue reading… Should Your Brand Use Product Listing Ads?