Author: Matt Buys

Matt Buys is a Digital Marketing Specialist at 1bg. He writes about SEO, content marketing, and online advertising from the perspective of someone with 8 years of experience working for marketing agencies and serving all types clients.

Content Marketing Isn’t Just Blogging: 7 Content Marketing Ideas

Far too many businesses believe that content marketing is just blogging. Although blogging is a great form of content marketing, there are many other content types out there to enhance your content marketing campaign and showcase your expertise. Read on for seven content marketing ideas to take your strategy further and increase your ROI.

Continue reading… Content Marketing Isn’t Just Blogging: 7 Content Marketing Ideas

Complete Guide to On-Page Search Engine Optimization

Search engine algorithms are regularly tweaked so they can be better at aligning search results with searcher expectations. Fortunately, on-page optimization factors have remained rather consistent over the years. Keep these tried-and-true factors in mind when you are building a new site or optimizing existing pages.

Continue reading… Complete Guide to On-Page Search Engine Optimization