Author: Abby Hackmann

How 1bg Uses Big Data to Predict ROI

Continuing our informational interview series this week’s post features an interview with 1bg’s lead Software Engineer, Jonathan Greene. He has been hard at work creating a lightning fast analytics program to maximize marketing efforts and ROI analysis. 1bg now can not only easily tell what marketing efforts brought in the largest source of revenue, but see what users should be re-engaged and when. Continue reading… How 1bg Uses Big Data to Predict ROI